AllThingsBournemouth.com (ATB) has already caught the attention of the European Region Development Fund, the South West of England Regional Development Fund, and the Centre for Knowledge Exchange, Research and Innovation at The Arts University College at Bournemouth.
So what does this mean for you as a club…?
We are looking to be THE place to find out about, as the name suggests, ALL THINGS BOURNEMOUTH.
We are currently compiling event listings for all venues in the local area, and would like to include all venues and event brands.
What will we do for the clubs and brands…?
- List all events at your venue.
- Offer our users users simple way of booking guestlist and tickets, direct online.
- Social Media integration meaning that for each guestlist / ticket booked you get another free advert to all their friends online meaning exponential growth!
- Putting your event brand or venue in front of all our users, which is predicted to be a high percentage of the 20,000 strong University students in Bournemouth + even more local non-student 18-30 year olds.
- Cross promoting your events, within a community that rewards it’s users for being involved.
- Providing photographers at your events to enhance the profile of your venue / event on ATB, with the option of providing you with the photographs for your own marketing at a preferential rate.
- Writing of short reviews of your events which will tie into the current event and help promote the ticket sales for the next event.
- Supply you with an alphabetically organised guestlist (or ticket sales list) prior to the event opening, for ease of use at the door.
- Targeted listings to users already expressing an interest in the venue / genre of music at the event.
- Offering your customers a one-stop-shop through Facebook for all events and tickets.
- Provides a way to reward your customers for their loyalty (via our reward scheme).
- Ability to offer you advertising to your targeted audience at preferential rates.
- Friendly UK based customer support team.
COMING SOON :
- Mobile apps for use at venue door, allowing tracking and enhanced statistics relating to sales & return customers.
- Statistics on people viewing and purchasing tickets to your events & therefore ways to increase these sales.
So what do we need from you…?
- We need regular contact with yourselves in order to ensure all listings on our site remain accurate, so as to fairly represent your brands.
- Event details and relevant artwork, for us to enhance your listings & drive customers to your events.
- Your agreement that we can manage guestlists or ticketing for your events.
- Your agreement to our terms of service.
So what does this cost you… ?
- That’s the beauty… it costs you nothing to get involved!!
- Ticket & guestlists are worked on a simple commission basis, so you only pay if the advertising works for you.
- Online tickets sales are worked out to incorporate the transaction fee for processing the ticket sales
- Featured advertising is available at preferential rates, please ask for further details.
Interested…?
So what now…?
We need to arrange a meeting to ensure all listings can be incorporated and advertised as effectively as possible.
So please get in touch to let us know your thoughts & discuss getting involved.
We look forward to working with you & helping to promote your brands.
–
Tristan Griffiths
AllThingsBournemouth.com
A part of TGPromotions.com Ltd
t: 07514 666322
e: allthingsbournemouth@
w: AllThingsBournemouth.com
fb: Facebook.com/
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So now you know the brief of the concept, and how it is being handled, on to the progress so far…
The initial idea for this project was to launch with listings of all events happening in and around Bournemouth, in one place for ease of use for the viewing public. Since conception we have had numerous changes and improvements to enhance the delivery of this with rewards and integration with various venues and events brands.
The initial funding amount changed from the initial £3000 down to around £1562, because we decided that the office space was not a very good use of the resources available to us.
Unfortunately this news came in after some of the budget had been spent, meaning there was no room to rework the budget and expenditure. Thus changing the business model slightly. However we embrace change and took on the fresh challenge, and here are the results so far:
13th July 2011
Facebook Created
29th July 2011
News of concept initially announced
30th July 2011
FB Guest List Application announced.
8th September 2011
Photography job opportunity posted out.
22nd Sept 2011
First set of photos live on Facebook page.
1st Dec 2011
1,100 Fans On Facebook Page.
Slightly delayed by the change in funding and the new business model, we took a slightly different tack on how we worked the concept, and held back the website until it is perfected rather than rushing it’s launch and loosing the ‘WOW FACTOR’.
Concentrating on Facebook, we have managed to secure a contract with Lava & Ignite in town, which means we regularly post up lots of photos from their student night ‘Fuzzy Logic’, however the printing in the club is hindered by the cut back in funding meaning we don’t now have portable printers to use (POGOS). However we are currently in discussion on other ways to improve the brand recognition in the venue.
We currently have at least one photographer at the front door as well as a number of data collectors, and tickets sellers for the event, increasing our virality. And at point we have had more people discussing our brand online than are already linked to the Facebook page, which can only be a good thing for our future growth!
We are concentrating this coming week on having a massive push on the brand awareness with more staff in the venue.
We have come up against a bit of ‘backwards logic’ from a few local promoters failing to see the benefits, so we are also looking at a better way to present the concept and a new way to incorporate their events for users information, with other ways to monetize this.
REPORT TBC…